DEMO GRAPHICS

$10,377
Average lifetime spend on dog and cat food, per pet owner, in the United States. (Canada is second at $8,038)[1]


IN THE LAST 12 MONTHS[3]
20%...of households owning pets placed a mail or phone order from a catalog
23%...placed an Internet order from a catalog
3%...placed a mail of phone order from a direct mail piece
3.5%...placed an Internet order from a direct mail piece


65 vs. 54[2]
Percent of American Pet-owner households that own a dog vs. the percent that own a cat.


25% of pet owners say their pet is a better listener than their spouse.[4]


22.5%...Portion of Baby Boomer who own pets.[3]


Families with 1-3 children
are more likely to own pets (40 percent) than families with 5 or more children (1 percent).
[2]


HOUSEHOLD INCOME FOR TOP THREE PET OWNER CATEGORIES:[3]
$100K+……30%
$50K-74K…..20%
<$30K…..19%Pets


Footnotes:
[1] Euromonitor International: "Emerging Spending Habits of Pet Owners in 2010 and Beyond"
[3] Experiant Simmons 2010
[1] 2009-2010 National Pet Owners Survey, American Pet Products Association
[4] AP-Petside.com Poll, April 2010

 

 

 




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